Capscan

Capscan is a leading supplier of international address management solutions and data integrity services. Trading within a crowded marketplace, and with limited resources available to achieve a number of important marketing objectives, Capscan approached IT PR specialist agency MCC International in 1996, to place news stories, articles and case studies with key media.

13 years on, MCC continues to manage all press and PR activity for Capscan, with a relationship that goes from strength to strength.

"MCC continues to offer us a cost-effective service, and was significantly helped to generate more brand awareness for us,” explains Marketing Manager at Capscan, Kei Hau. “Their enthusiasm and responsiveness has stayed consistently high, and they still regularly come up with new ideas to keep the campaign fresh."

MCC is particularly good at liaising with the direct marketing press. Our account team has strong relationships with the writers and editors, which has resulted in an impressive number of features, mentions and articles.”