Significant ROI for DataFort   PR Campaign

DataFort provides develops and markets secure off-site data storage - enterprise level disaster recovery services for the SME market. When the company took the decision to launch in the UK, it approached MCC International and asked us to deliver a creative and tactical strategy to develop brand awareness, promote all new products and services, as well as ultimately helping to drive sales.

In 18 months, awareness of DataFort grew from zero to the company being perceived as the UK leader in offsite data storage, a fact proven when MCC secured DataFort as Information Storage Product of the Year at the Information Management Awards 2002. Key coverage in the likes of the Evening Standard, The Guardian, Director and Money Marketing directly generated calls from VCs and multi-national partners such as Viatel.

“MCC provides remarkable results,” says Marcie D. Terman, DataFort’s Business Development Director. “Enthusiastic, talented and responsive to requirements. Most importantly we are creating important strategic partnerships as a direct result of their efforts.”