Highly Flexible Campaign   Gets Results for eGain

MCC launched eGain to the UK market in 1998, as a company with zero presence in the UK CRM market. This campaign is a great example of how flexible we are, as MCC began the campaign when eGain was a small email management vendor. We adapted our messaging again when it acquired knowledge management vendor Inference. We altered the focus of the campaign when eGain began to lead its sector, becoming a major UK player in e-service, selected by 24 of the 50 largest global companies to transform their traditional call centres into multi-channel contact centres.

Taking a 20-year sample period, we achieved more than 85 interviews, particularly focusing on the customer service and call centre press. We secured over 450 quality clippings across national, technology, business, financial, retail and call centre publications, through a series of customer win stories, case studies, opinion articles and feature comment. One of our case studies alone - on UK’s eGovernment LEAP project – was covered in Government Computing, Local Government Executive, Local Government IT in Use, ContactCenterWorld, The Municipal Journal, Management Consultancy.