PR from Start-Up
  to Acquisition

MCC took Home Media Networks from start-up to acquisition. The company had developed a PVR, or personal video recorder, PC software system called ShowShifter. Our brief was to drive the company’s corporate and technology messaging in the UK, publicising ShowShifter as a groundbreaking application that can turn a normal home PC into a 'personal media manager'. At the same time there was a business objective - to propagate new OEM deals with hardware and peripherals manufacturers.

By the time this client was acquired we had made ShowShifter ubiquitous, the default PC PVR system in T3, Practical PC, Personal Computer World an PC Format. The Home Media Networks team had also become regular commentators in Computing, Computer Reseller News, Microscope, Silicon and New Media Age.

John Croft Home Media Networks’ CEO was thrilled with our work praising our “comprehensive outreach into consumer, IT and internet press… Not only has MCC International provided blanket coverage for our product - ShowShifter - but it has educated press in the market sector that we sit in.”