The Brief: “Ten Case   Studies.” Deadline:   “Yesterday!”

We’re often hired not for a full PR campaign but for one of the things we do best: case studies. Lexia Learning Systems was founded in 1984 and by 2000 had 8000 customer sites in the US, but very little awareness or penetration here in the UK. So MCC was given a pile of customer leads and tasked with delivering ten detailed case studies – all based on end-user interviews – within 12 weeks. And it just so happened that those 12 weeks included a major period of school holidays!

But we got there – with all case studies being signed off in full by the end users, making valuable sales collateral with which Lexia could enter the UK market. “MCC International produced a set of high-calibre case studies for our flagship product, Lexia Reading System,” Joel Brown, VP Marketing explains. “As part of our growth in the UK, we felt that good quality case studies would strengthen our sales process. We were kept informed throughout the project and have been impressed with MCC's swift turnaround of copy. I would have no hesitation in recommending MCC to anyone who needed to outsource this type of project to a company that is proactive, accountable and reliable.”